SCA has sold its Bunbury station to SEN, as predicted by radioinfo in March. It was required to divest this station due to market limitation rules.
Crocmedia will ramp-up its presence in Western Australia with the acquisition of Spirit 621AM in Southwest/Bunbury, as well its recently launched SENTrack on 657AM in Perth.
Chief Executive Officer, Craig Hutchison said he is excited to offer listeners greater choice. “We’re absolutely honoured to take on Spirit 621 in Bunbury – a vibrant central hub in WA’s stunning South West. Listeners will already be familiar with our Sportsday WA and Off The Bench shows broadcast on Spirit and we look forward to stepping locals through our additional content offering in the coming months.”
Crocmedia launched SENTrack in Perth on 657AM last month, the first of several SENTrack stations to launch around the country including Melbourne 1377AM, Wollongong 1575AM, Gosford 801AM, Ingham 96.9FM and Atherton 99.1FM.
SENTrack 1053AM Brisbane and 1620AM Gold Coast will commence broadcasting on 7th September.
In 2017, Crocmedia signed a five-year partnership as the official radio partner of Optus Stadium, signalling its aspiration to become part of the WA sporting fabric, and has been producing unique stand-alone programs including Sportsday WA on 6PR, Spirit and Radio West in Regional WA.
The Karl Langdon and Paul Haselby hosted show connects listeners with news, views and opinions from the world of sport through a local lens.
SCA’s sale to Croc (Pacific Star Network) is a good strategic move because SEN’s sport format means there will not be a new music station competing with the existing Hit and Triple M music brands in the market.
Croc Media came out of its six week trading halt and also announced that the company is taking on an additional $13.5m in debt funding from Commonwealth Bank to see it through the COVID-19 pandemic, where very few sports are beign played.