It is no secret that Crocmedia CEO Craig Hutchison wanted the radio rights to the Olympics after the ABC backed out of their 67-year-old partnership with the Games late last year.
Hutch has achieved his goal. The SEN radio network of metro commercial AM stations will broadcast the games later this year.
Over the three weeks of sporting action 1116 SEN and 1629 SEN SA are among the stations to carry coverage, ably hosted by Gerard Whateley, with a dedicated Olympic channel on 1377 SEN+ and the SEN app.
While there are still some concerns around the coronavirus’s impact on the Games, due to lack of time difference between Australia and Japan it promises to be one of the most easily consumed sporting events of 2020.
Seven West Media Chief Revenue Officer and Director Of Olympics Kurt Burnette said:
“We’re delighted to have secured this partnership with Crocmedia to bring Tokyo 2020 to commercial AM radio. With just one hour time difference between Tokyo and the east coast of Australia, Tokyo 2020 promises to be an unmatched event for Australian sport lovers to be able to watch and now listen wherever they are.”
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