ARN has appointed Daniel Underhill to the role of 96FM Content Director.
 
Underhill is a radio industry veteran with a strong history in Perth and enviable track record, for the past eight years, holding the role of Program Director at NOVA 93.7 and prior to that was the station’s Creative Director. 

In his time at NOVA he was instrumental in helping the team grow cumulative audience to 615,000, an all-time record for the market.

 A five time finalist for Programme Director of the Year at the ACRA’s from 2013 to 2018,  Underhill will help drive 96FM’s growth strategy in Perth.
 
“The addition of Dan Underhill as Content Director further strengthens 96FM as we continue to focus on growing our audience and becoming more competitive in the Perth market,” according to ARN’s National Content Director, Duncan Campbell.

“Dan is an experienced programmer who knows and understands the market, he has worked with Gary Roberts for many years and I look forward to him joining ARN and being part of the team at 96FM.”
 
Underhill will commence his role at 96FM soon.

Related story: Nova replaces Dan Underhill
 
WA Newspaper report: Inside Perth’s radio wars: 96FM’s Gary Roberts poaches Nova’s Daniel Underhill