Did You Know… There was a 37.2% crossover of advertisers between SmoothFM and 2GB on air between 1 – 31 January 2017. That is, 37.2% of the advertisers heard on Smooth in January were also on 2GB in the same period.
Of the stations compared, the lowest crossover was between 2UE and WSFM with 21.2% – meaning the two stations have more spots from advertisers that are not airing on the other.
‘Did You Know’ is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Central Coast, Newcastle & Geelong.
‘Did You Know’ mentions Top 5, Top 10 or Top 20. This refers to the number of times a song or commercial (excluding Credits and Sponsorships) played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘Radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.