Latest AirCheck research shows that Digital Radio has twice the advertising exposure of Digital Television…on Radio.

To be honest, Radio spends nothing on radio for All those Digital Radio spots. Or to put it another way, it doesn’t pay its own bills.

So it is little wonder that it is able to out-spend TV on Radio.

Anyway, see the stats on the right.

AirCheck ‘Did You Know’ is based on commercial and song airplay data from radio and
television stations in Sydney, Melbourne, Brisbane, Gold Coast, Perth & Adelaide.