Digital radio sales continue to rise amid retail slump

1 in 10 now listening to DAB+ in metro markets. In the first quarter of last year, 53,996 digital radios were sold. In Q1 this year, sales reached 88,004. That brings the total number of digital radios sold since the 2009 launch to 833,320, according to information from the Q1 2012, GfK Marketscope report released by Commercial Radio Australia (CRA). It’s a great result given the general slump in retail and soft radio ad sales.

CRA chief executive officer, Joan Warner says “The industry is very pleased with the take up of digital radio.  Although discretionary retail spending seems to be down, digital radios are affordable and continue to sell well.”    

Official Nielsen radio survey results for metropolitan Survey 3, 2012, show that 10.1% or nearly 1.3 million people are listening to digital radio each week in the five state capitals.

Time Spent Listening (TSL) to radio via a DAB+ digital radio device also continues to grow reaching 12 hours and 48 minutes, once again outstripping TSL to radio via the internet which is at five hours and 34 minutes.

Ms Warner says, “The industry has advertised digital radio across all metropolitan radio stations and the growth in both DAB+ digital radio listening and in sales, shows how effective advertising on radio really is.”