The long awaited name change from dmg to something else… that has nothing to do with it’s erstwhile owners who departed in 2012, has finally come to pass.
In a move to reflect the company’s more diversified position in the media and entertainment landscape, they’ve settled on Nova Entertainment.
Current owner Lachlan Murdoch’s Illyria Pty Ltd acquired 50% of the previous company in November 2009 and the other 50% in September 2012.
Since then, the company has diversified into live events with Nova’s Red Room, has launched a subscription TV offering, smooth channel on Foxtel and is now delivering a brand of radio station known as Coles Radio to 760 Coles supermarkets nationally. And in 2012 entered into a joint venture with US based streaming music service Rdio.
Chairman Lachlan Murdoch said, “I’m extremely proud of what we have achieved as dmg radio. The business has grown significantly and now holds dominant positions in the media channels it operates in. The change to Nova Entertainment marks an exciting new chapter for our business as we continue to broaden our entertainment offering outside of our core radio business.”
CEO, Cathy O’Connor said, “Four years ago we set a strategy to revitalise the business, reposition the nova brand and launch smoothfm and also look for ways to leverage our brands, content, audience and expertise into new areas.” The Nova entertainment name better reflects the comp-any we have become.”
To see the video, go here.