dmg links up with British parent for richer digital experience

dmg Radio Australia has launched what it hails as a new digital entertainment network, dmg digital. It’s designed to take greater advantage of mobile devices such as smart phones and tablets. Offering a “rich suite of digital entertainment”, dmg digital encompasses all their Australian radio brands Novafm, Koffee, Novanation, 5AA and Star FM, as well as global celebrity news hub mrpaparazzi and the world’s leading English language ‘newspaper’ Mail Online.

How does that translate in Australia? According to comScore. 2.7 million Australians already visit Mail Online each month.

Rebekah Horne, (pictured) dmg Chief Digital Officer explains; “The launch of dmg digital sees dmg reengineering its entertainment proposition to become a truly multiplatform content distributor, curator and aggregator.

“With Australians boasting the second highest Smartphone penetration in the world[1] migrating to a mobile and multiplatform model is key.”

Along with the launch, dmg digital today unveiled a slick new redesign of its national entertainment platform Novafm.

“The launch of dmg digital sees dmg taking on a truly innovative multiplatform distribution model. Surrounding our audiences on-air, online and on mobile, dmg’s radio brands remain critical as they provide our audiences with relevance, context, connection and community in an increasingly fluid content environment,” said Cathy O’Connor, Chief Executive Officer dmg Radio.

Nielsen Online Ratings and Market Intelligence will measure dmg digital within the network category from April 1 2012.


[1] Google and IPSOS Research, September 2011