DMG Radio network to promote Melbourne Cup Carnival after renewed partnership with VRC.

DMG Radio Australia has today announced that the network has partnered for the third year with Victoria Racing Club (VRC) to support the 2013 Melbourne Cup Carnival with an increased presence across the Nova Network, smoothfm 91.5 and DMG Radio’s digital platforms.

DMG Radio’s activity will promote the four days of the world renowned Melbourne Cup Carnival – AAMI Victoria Derby Day, Emirates Melbourne Cup Day, Crown Oaks Day and Emirates Stakes Day. The partnership will also extend to key VRC events including Emirates Melbourne Cup Tour, Sofitel Girls’ Day Out, Myers Fashions on the Field, and the Emirates Melbourne Cup Day Parade.
Nova 100’s Hughesy & Kate will hold their annual Crown Oaks Day outside broadcast event on Thursday 7 November from 6am, to capture the atmosphere and excitement of ladies day, with all guests attending the race day after the broadcast.

Helen Davies, DMG Radio’s Melbourne General Manager said, “We are delighted to partner with the Victoria Racing Club for the third year. We greatly value our partnership with the VRC and look forward to giving our listeners and clients the opportunity to enjoy Australia’s biggest racing and social carnival.”