Selling Radio with Pat Bryson

One of the attributes of great sales people is a trait we call “urgency”. They want it done yesterday….or now at the latest. As sales people, we keep many plates spinning wildly at all times. We need to be able to multi-task, and, we need to get things done. Today is better than tomorrow.

Sometimes, however, getting things done is interrupted by another activity that we call “procrastination”. I’m sure none of my readers have EVER been guilty of indulging in this activity. But, on the off chance that some of you DO engage in it from time to time, let’s look at some of the major causes of procrastination and how we may avoid them.

    •    I don’t have time now

    •    The task is difficult

    •    The task is unpleasant

    •    I don’t see why the task is so important

    •    It isn’t due for a while

    •    I don’t have clear or written goals

    •    I’m not organised

    •    I have too many interruptions

    •    I’m overwhelmed

    •    I have too many tasks to choose from

Sound familiar?  If so, the following activities may help you to replace procrastination with positive action:

    •    Set deadlines

    •    Let others know your deadlines

    •    Start each day with the most important task on your list

    •    Do it once

    •    Break down the job into smaller parts

    •    Reduce interruptions

    •    Eliminate reasons why you can’t get started on the task

    •    Create a reward

It is important to recognise when we procrastinate and why. Spend a week looking at your activities and how quickly you get them done. What do you do instead of doing what you should?  Once you’ve identified the problem, you can take steps to get things done NOW rather than later. Life gets a lot easier when we do the important rather than the urgent!

Read more Selling Radio with Pat Bryson here.

About The Author 

Pat Bryson is the founder of Bryson Broadcasting International, a consulting firm that works with radio stations around the world to increase revenue by raising the skill level of their sales staffs. Her client list spans from the United States to Canada, Europe and Central Asia.

Pat has spent her entire career creating a culture of over-achievement for her stations. She began her career in radio sales, becoming one of the highest billing sales people in her market. Her career advanced to General Sales Manager, and then to Market Manager. Since starting BBI 7 years ago, she has helped hundreds of radio stations to find, train and grow great quality sales people and managers.

Pat was the recipient of two prestigious educational fellowships from the Educational Foundation of the National Association of Broadcasters: a fellowship to the Executive Development Program and a fellowship to the Broadcast Leadership Training Program.

She publishes the Bryson Broadcasting International Newsletter twice monthly and is a contributor to Valerie Geller’s latest book, Beyond Powerful Radio: A Communicator’s Guide To The Internet Age.

You may contact Pat at [email protected] or visit her website at