2 May 2021 Selling Radio Direct with Pat Bryson Take a few minutes to write down seven facts you know about your station/s. Now take a few minutes and write...
16 March 2020 Selling Radio Direct with Pat Bryson If you haven't already heard this from a client, you probably will soon: "I want to cancel my advertising because...
3 December 2016 Selling Radio Direct with Pat Bryson Many of us will have already done our revenue projections for the New Year. But, just in case...
1 March 2015 Selling Radio with Pat Bryson Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with good...
2 February 2015 How a mistake can be a golden opportunity. Selling Radio with Pat Bryson Fact: It is five times more expensive to generate new customers than to keep...
18 January 2015 Selling Radio with Pat Bryson. 2015 is here with new challenges to meet this year. It will be important to work harder and smarter. Finding...
2 November 2014 Selling Radio with Pat Bryson One of the attributes of great sales people is a trait we call "urgency". They want it done yesterday....or now at...
26 October 2014 Selling Radio with Pat Bryson. When I fly out from Calgary early in the morning, I sometimes stay at the Delta Airport Hotel. It's 2...
7 October 2014 Selling Radio with Pat Bryson Zipf's Law. Ever heard of it? If you are selling a product, you need to study this natural phenomena. Mr.
15 September 2014 Selling Radio with Pat Bryson Today's successful Account Executives believe themselves to be marketing consultants, not just spot sales people. They seek to understand their...
1 September 2014 Selling Radio with Pat Bryson This is a story about four people named Everybody, Somebody, Anybody and Nobody. There was an important job to be...
15 July 2014 Selling Radio with Pat Bryson Many times we hear "Radio doesn't work". And, after hearing it often enough, sometimes we begin to doubt our strength...
18 May 2014 Selling Radio with Pat Bryson First impressions are lasting and sometimes your voice mail message is the first thing prospective clients experience. What does it...
5 May 2014 Selling Radio with Pat Bryson. The following pearls of wisdom come from the newsletter that one of my clients sends each week. I wanted to pass...
