Commercial Radio Australia’s 2012 Brand Campaign radio ad called ‘Ear App’ has been shortlisted at the 2012 London International Awards.

The ad, produced by Eardrum, uses humour to re-position radio as a leading social media technology that continues to engage the masses. It is part of CRA’s ongoing campaign to promote the radio brand.

The London International Awards is a well respected industry awards program that receives thousands of entries globally. The Gold, Silver and Bronze awards will be announced on 12th November, 2012.

See more about the LIA short list  here.