In a week of survey results, major community stations have also received their latest listenership figures.
The Community sector does not release results in the same way as the Commercial and ABC results (see Survey 4), instead the CBAA releases McNair’s overall national listenership data and leaves it to individual stations to make their own results public if they wish to do so.
In the first of a series of results requested from community stations, radioinfo can report that Sydney youth station FBi Radio has increased its audience by over 70,000 monthly listeners since the last survey.
FBi Radio’s combined FM/DAB+ listenership continues to grow to new all time highs, with monthly listenership at 580,000, up from 504,000 in the previous survey, earlier this year.
14% of Sydneysiders now listen to FBi Radio on FM/DAB+ at least monthly. The station also has high awareness, with 877,000 people saying they have heard of FBi Radio.
All surveyed timeslots recorded cumulative weekly gains. Most notably, FBi Radio’s breakfast show Up For It, and its Mornings program continued to build listenership – up by 20,000 and 19,000 cumulative weekly listeners respectively compared with 6 months ago.
Time spent listening throughout the week averages 11.3 hours, and listenership is spread throughout Greater Sydney, with 26% of listeners from Western/South Western Sydney and 34% from the City/East Syd/ Inner West.
Across the the board, community radio listenership was stable, after recording a record high listenership of 5.9 million nationally in the last survey period.
FBi Program Director Dan Ahern praised the on and off air teams for their hard work in achieving such a strong result:
“Everyone here has great passion for the shows they make and the audience who loves our programming. That a record number of listeners are tuning in throughout Greater Sydney is a tribute to every one of our team members and their commitment to great Sydney-focused music, arts and culture content.”
McNair yellowSquares conducts the National Listener Surveys for the CBAA. It is a fully accredited market and social research organisation with a long history of radio audience research going back to the first radio audience studies conducted in Australia in 1934.
FBi and a range of other leading community stations this week joined iHeartRadio and can now be heard through that platform, as well as on air and online.