First Survey 2014: 2Day drops to 4.6. KIIS goes to 8.4

The results of Survey 1, 2014 have now been made public.

The survey was conducted for Commercial Radio Australia by Gfk, between Sun Jan 19 – Sat Mar 1 2014.

The big news is how Kyle and Jackie have brought their audience with them to KIIS, at the expense of 2Day.

Full charts below, click to enlarge.

Note: Although there has been a change in provider since the previous survey from Nielsen to GfK both the previous ratings figures and the current ones are based on the same core methodology: diary recall. All sample sizes and demographic targets are unchanged. Differences in data will be the result of typical market fluctuations, along with the unprecedented changes to on-air teams around the country.

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