FIVEaa gets new “sonic identity”

17 February 2014 · News

Adelaide News Talk station, FIVEaa, has a new “sonic identity”.

Produced by UK audio production company, On The Sly, the new station theme has been developed to give FIVEaa a new musical sound for it’s new line up and direction in 2014.

Dmg radio Australia’s Group Production Director, Matt Dower said: “We wanted a new sound for FIVEaa and a strong new theme to reinforce the direction the station has taken. Working closely with On The Sly from the initial drafts to completed themes helped us achieve this with an all enhanced new musical sound thread throughout all dayparts. The theme has played a key role in invigorating the FIVEaa sound”.

Here’s what it sounds like:
 

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