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I have made my concerns known about "hits and memories" formats on this site.
Despite this, I have listened to the 2Day's DAB+'s 40kbs HIT stations:
hit easy
hit buddha
hit old skool
hit urban
There is definitely a change in the sound of the main FM station 2Day and particularly the DAB+ stations 'easy', 'buddha' and 'old skool'.
SCA's branding in the capital cities is not reflected in the name of its DAB+ services. The DAB+ stations are labelled 'hit' but the only association with the locally-branded capital city station, for example 2Day in Sydney is in displaying 2Day in the scrolling text, such as 2Day hit....... 2Day buddha....... .
From an identity/branding issue is that listeners may not be displaying scrolling text on their DAB+ receivers and will associate the DAB+ stations as Hit stations. Instead of scrolling text, the receiver may be displaying the time/date and signal strength.
Therefore the listener will only identify the DAB+ stations with the "hit" brand which was ditched. Consequentially, the listener will not identify the DAB+ stations with the particular market, 2Day, SA-FM and B105.
On the other hand, BOG's offering of 'zoo', 'dance', 'gorilla' and 'fun' particularly 'fun' seem to be frequently silent. You don't know whether the station is playing the silence part from Mahler's 3rd Symphony or playing John Cage's 4'33 or even music of Marcel Marceau. In other words, what is the purpose of having a station and there is no content? Maybe they could monetise the stations by renting out the channel to other groups.
Thank you,
Anthony of exciting Belfield