Former ARN Chief Content Officer Duncan Campbell launches consultancy

Former Chief Content Officer Duncan Campbell has announced his next move post ARN with the launch of a new consultancy aimed at changing the way broadcasters approach strategy worldwide.

CD Media Consultancy is a specialist advisory firm built for the radio and audio industries. In what is believed to be a world first for the sector, Duncan has introduced a No Win, No Fee consultancy model for select clients.

The business has exclusive access to MoodiSonic AI, a broadcast-specific intelligence platform developed in partnership with Singapore-based Max Dragon Technology. MoodiSonic has been built specifically for radio, providing deep analysis of programming, talent, audience behaviour, competitive positioning and content strategy.

Duncan said:

“After 15 years as Chief Content officer at ARN launching CD Media Consultancy with support from some of the biggest and most respected names in the industry is exciting! We offer something that is unique with the combination of human expertise and the AI insights of MoodiSonic. This is designed for the future and built to give clients a winning advantage.”

Alongside broadcasters and through implementation, CD Media Consultancy combines industry expertise with proprietary AI insights, to deliver measurable results.

Tags: | | |