hit101.9 Fraser Coast (up 1.0 to 31.1) leads the Stations Listened to Most in Maryborough according to the latest Xtra Insights survey, the first here since 2017.
The big loser, however, appears to be stablemate Triple M Fraser Coast, down 9.8 to 20.7, and the real question may well be, where have their listeners gone, because they don’t appear to have moved to the other surveyed stations.
Triple M’s biggest loses were in the 40+ demographics.
ABC RN is up 0.7, ABC Newsradio and ABC Classic are both up 0.6, triple j gained 1.3, while ABC Wide Bay shed 0.5 to move down to 14.1.
Cliffo & Gabi continue to work well for the Hit Network with their statewide program leading in breakfast, up 0.9 to 31.7, The Big Breakfast with Blandy (Triple M) dropping 4.9 to 21.9, but still in front of David Dowsett (ABC Wide Bay) who eased 2.0 to 15.2.
Hit Network Assistant Content Director QLD, Abi Benaud, says, “Hit Queensland and the breakfast show with Cliffo and Gabi are celebrating today’s survey results! We’re continuously striving to be fiercely local and it’s great to see Cliffo and Gabi’s search for the ‘Little Big Thing of Queensland’ resonate with our local listeners. The Hit team with Tammy, Maddy and our drive shows are thrilled with today’s results.”
From a cumes point of the performance of the stations looks much better with gains for hit101.9, and all the ABC stablemates, with only Triple M down, though across the weekend the top three stations suffered loses.
THE SPIN
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"the real question may well be, where have their listeners gone, because they don’t appear to have moved to other stations."
Other stations jumped from 17% to 24%. Zinc 96.1 Gympie, Breeze 102.5 Wide Bay & Rebel 106.7 Wide Bay, cover Maryborough. Breeze & Rebel have the strongest signal of the 3. Breeze 102.5 launched in 2020, after the last Maryborough survey.