The first Gold Coast survey for 2014 has been released, with Gold consolidating its lead, Hot Tomato moving into second place and Sea FM dropping to third.
The survey was conducted for CRA between Sunday Jan 19 – Saturday Apr 12, and is the first Gold Coast survey using the new provider GfK.
First placed Gold FM jumped 2.0 share points to 17.1%.
Despite a drop, Hot Tomato moved into second place as Sea FM fell to third.
Hot Tomato lost 1.1 share points to 12.3% and Sea FM fell 3.6 share points to 10.9%.
ABC local station 91.7 gained 0.3 to 5.6%, while Brisbane ABC station 612 gained 0.8 to 4.7%. Triple j lost 1.1 to 8.0%.
Hot Tomato won the 10-17 demographic, just ahead of Sea FM. 18-24s was won by Sea FM, Hot Tomato won 25-39s. Gold FM won all demographics over 40 years of age.
Gold’s breakfast team (pictured) surged ahead in that timeslot, overtaking sister station Sea FM, which held the top breakfast show last survey. Gold FM now wins all timeslots across the day and the weekend.
Click on the chart to enlarge. See what the stations said about the results in Spin Cycle.
Sea FM lost over one in five their 10 - 17 age group audience. I'm sure it's not a collection or administrative problem, remember that after the Newcastle release, they had an extra week to prepare and check everything.
If you look at the listed stations, the share 10 -17 has only dropped 2% within those stations. 20.8% of the redistributed 10 - 17 share went to the other commercials and JJJ, local, listed stations. For the 10+ share, there has been much less than a 1% move away from the listed stations. Sea is a Today network station, national trend this year has been down.
You can't blame Radio Metro, their ads, err, sponsorship announcements are dominated by 18+ nightclubs and associated businesses. Rebel and Breeze older again.
Big congrats to Mal Lees and Luke Bradnam, leading their station again. Great original content, 'marrying the market' a certainty, but need to get back to the pre December 2012 level of airing callers for comedy though, seemed to drop off after that.