Gold FM surges ahead in Gold Coast survey

The first Gold Coast survey for 2014 has been released, with Gold consolidating its lead, Hot Tomato moving into second place and Sea FM dropping to third.

The survey was conducted for CRA between Sunday Jan 19 – Saturday Apr 12, and is the first Gold Coast survey using the new provider GfK.

First placed Gold FM jumped 2.0 share points to 17.1%.

Despite a drop, Hot Tomato moved into second place as Sea FM fell to third.

Hot Tomato lost 1.1 share points to 12.3% and Sea FM fell 3.6 share points to 10.9%.

ABC local station 91.7 gained 0.3 to 5.6%, while Brisbane ABC station 612 gained 0.8 to 4.7%. Triple j lost 1.1 to 8.0%.

Hot Tomato won the 10-17 demographic, just ahead of Sea FM. 18-24s was won by Sea FM, Hot Tomato won 25-39s. Gold FM won all demographics over 40 years of age.

Gold’s breakfast team (pictured) surged ahead in that timeslot, overtaking sister station Sea FM, which held the top breakfast show last survey. Gold FM now wins all timeslots across the day and the weekend.

Click on the chart to enlarge. See what the stations said about the results in Spin Cycle.

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