SCA has confirmed that Woolworths Supermarkets is the official launch partner of the upcoming Hamish & Andy Drive show, as of June this year.
Woolworths Supermarkets CMO Tony Phillips said: “There’s nothing Cheap Cheap about Hamish and Andy. And we think they’re pretty fresh. Woolworths is delighted to sponsor their return to the airwaves.”
SCA National Sales Director Andrea Ingham said: “We are delighted but not surprised by the intense interest in our partnership for Hamish and Andy’s show in 2015. Woolworths recognised early the opportunity to tap into Hamish & Andy’s large and passionate fan base and their return to Drive on Today’s Hit Network. We are excited to bring the boys back to their fans in conjunction with Woolworths in 2015.”
Hamish & Andy will return to Today’s Hit Network with their national Drive show in July this year.