Despite the economic downturn’s affect on retailers, Harvey Norman was the nation’s biggest advertiser in major markets on both Radio and Television in June according to AirCheck.
See chart on right.
Although the actual amount of money HR spent on each medium could not be determined, they bought approximately eight times the number of exposures on Radio as they did on TV.
McDonalds is one of only two other advertisers that features on both the TV and Radio top ten. It bought almost 6 times as many Radio ads as it did TV.
The other one is Advanced Medical Institute which exposed itself seven and a half as many times on Radio as it did on TV.
AirCheck “Did You Know” is based on commercial and song airplay data from radio and television stations in Sydney, Melbourne, Brisbane, Gold Coast, Perth & Adelaide. Click here for a detailed list of stations monitored.
‘Did You Know’ mentions Top 5 or Top 10. This refers to the number of times a song or commercial is played as stated, by single station or single market or multiple markets or ALL markets monitored. If the term ‘radio’ is used, this means ALL radio stations monitored unless specific stations or markets are mentioned.
‘Did You Know’ mentions TV. This refers to Free-To-Air TV. If Pay TV is mentioned, it refers to the 4 Pay TV channels monitored.