Fairfax Radio Network has confirmed that Harvey Norman will be the exclusive naming rights sponsor of its 2014/15 summer cricket broadcast.
The broadcast partnership will include broadcast integration, cross platform marketing, on air credits, commercials and print ads with naming rights in The Sydney Morning Herald and The Age.
The cricket will be broadcast on Fairfax Radio Network’s News Talk stations 2UE, 3AW, 4BC and 6PR as well as new digital radio station, Fairfax NTS (News Talk Sport).
Fairfax Radio Network has a five year broadcast rights agreement for the Australian cricket seasons that deliver the most comprehensive radio broadcast coverage of live cricket in Australia.
“Fairfax Radio Network’s cricket audience of more than 1.3 million people is a great fit for Harvey Norman,” says Harvey Norman Executive Director David Ackery. “Australians are passionate about their cricket and after such a great season of cricket last summer, we expect everyone to get behind our team this summer and be avid listeners of Fairfax Radio’s great commentator line-up. Harvey Norman is pleased to be part of Australian cricket.”
Fairfax Radio Network National Sales Director Nick Randall says, “Our cricket coverage will be even bigger and better this season, with new additions to our expert commentary team who provide the best live calls and insights which makes our network a true cricket destination. We are delighted to welcome Harvey Norman as our cricket naming rights sponsor with a unique integrated partnership across Fairfax’s suite of assets. We are looking forward to another successful summer of cricket coverage.”
Year two of its five year broadcast deal will see FRN broadcast the four Test matches (Australia vs India), all One Day Internationals, Big Bash League (BBL) and International T20 matches, providing sports fans unprecedented access to live cricket. Fairfax Radio Network will have the most comprehensive live coverage on radio, broadcasting all four cricket competitions.
The Network’s cricket coverage will begin with the Australia vs South Africa International T20 match on 5th November 2014