Hit 1019 The Fox teams up with MKR

It’s crunch time in the hotly contested Melbourne Breakfast market.

After the last survey of 2014, Fifi & Dave on the freshly rebranded Hit 1019 The Fox were holding down second place on the FM band after Triple M’s Hot Breakfast. While SCA have a long road ahead of them in rebuilding 2DayFM, now Hit104.12Day, it is vital for them to stay ahead of the pack in Melbourne.

So Fifi & Dave have hit the ground running by teaming up with Channel Seven’s My Kitchen Rules to give a lucky Melbournian the chance of winning $100,000. 
Here’s how it works:

  • For their chance to go on standby for an attempt at the cash prize, listeners need to watch MKR each night on Seven, keep an eye out for Fifi & Dave’s mystery MKR items on screen, then listen to Fifi & Dave the following morning
  • Over the next three weeks  the contest will play out on air across breakfast and workday.
  • Hit 1019 The Fox will award 40 finalists with one spot each at the $100,000 MKR Last Supper Table
  • On Friday 20/2 Fifi & Dave will broadcast their breakfast show live from Federation Square where they will set up a dining table that will change someone’s life forever
  • Only one of these place settings will be worth $100,000
  • On the morning of the OB all the finalists will take their turn choosing a seat at the table.  At every setting will be a silver cloche (all cloches will be identical)  Under just one of the cloches the $100,000 prize will be hidden.  One by one the finalists will lift the lid of their cloche and the person who lifts theirs to discover the $100,000 will instantly win the cash. 
  • For one person in Melbourne, this will be the Last Supper before their life changes forever with a $100,000 prize!

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