Hit Southwest dominates in Bunbury – Xtra Insights

It was a pretty one sided result in the coastal WA region of Bunbury in the latest Xtra Insights survey of the region, with Hit Southwest on top with a 30.9% audience share of all audiences 10+ and Allan & Carly on breakfast up 5.1 to 28.3.

Triple M Southwest saw gains overall (+1.7 to 10.4) and SEN Spirit will also be happy, doubling its audience from the addition of local shows.

The local ABC South West saw losses as did triple j, although triple j’s Concetta and Luka (-4.8 to 11.5) just held on to second spot in breakfast.

There were positives in cumulative listening to Hit, Triple M and SEN Spirit. The region was last surveyed two years ago.

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