Following the recent unveiling of all-new branding for Southern Cross Austereo’s 90.9 Sea FM (Gold Coast) and 101.3 Sea FM (Central Coast), Hobart’s 100.9 Sea FM has became the latest member of the Today Network to announce a new logo and brand.

Southern Cross Austereo Hobart General Manager Damon Wise is thrilled to see the new look and welcomed the change that aligns the 100.9 Sea FM brand with the metropolitan, Gold Coast and Central Coast Today Network stations:

“We’re extremely excited and proud to unveil the new 100.9 Sea FM brand to our listeners and the people of Hobart. With a great line-up of talent that includes Matt and LC for breakfast, Fifi and Jules, Hamish and Andy and Kyle and Jackie O, listeners will already be able to hear that distinctive Sea FM sound across Hobart. If it’s hit music and hot in entertainment, it’s on 100.9 Sea FM – and the new brand reflects that.”