After moving the countdown to a new date and receiving the most Hottest 100 votes in the countdown’s history – 2.35+ million – triple j wanted to see how many people tuned in on Saturday 27 January to listen to the countdown.
Until now, the youth broadcaster only ever received a snapshot of how many people tune into the Hottest 100 as part of a longer, averaged period rather than a single day.
So, this year, they commissioned research into listening over the Hottest 100 Weekend:
· 19% or 3.34m of 16+ Australians listened to triple j’s Hottest 100 live on Sat 27 Jan
· 30% of 18-34s Australians listened to triple j’s Hottest 100 live on Sat 27 Jan
· 71% listened with others, tuning in on radio, online, streaming and more
Additionally, there were 2.8 million streams across the day – three times higher than last year’s countdown.
At its peak, there were 254,000 simultaneous streams of the Hottest 100 (just behind last year’s 258,000 peak), which, it has been suggested, might make it the biggest streaming radio event worldwide.
triple j listeners also helped raise $250,000 for AIME during this year’s Hottest 100, equalling the amount raised the previous year.
When combined with the $100,000 raised in the first year of its three-year partnership, over $600,000 will go towards helping Indigenous kids through high school and into university, training and employment.
Survey Methodology: Online Quantitative study of n=1871 Australians aged 16 – 75 yrs., with strict quotas on age, gender and location, making it a statistically robust reflection of behaviour across the Australian population on the day. Research was conducted by ABC Audience Data and Insights between January 30 and February 8, 2018.