If content is king, protecting your content makes common sense
25 February 2019 · News
CRA's Joan Warner responds to James Cridland
James Cridland’s article on CRA’s submission to the Digital Platforms Inquiry misunderstands the issues surrounding content protection and third part...
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Tags: CRA | James Cridland | Joan Warner
as a listener, i could not care less about these piddly little things.
for me, i want to access content in a way that works for me. for example, i do all my listening at home though a smart speaker - i'm not even sure i own a radio capable of picking up broadcast bands anymore.
One station i listened to had issues and was not available though the smart speaker. I didn't rush out and buy a radio to listen to it. I simply went to a competitor - in this case, a competitor from overseas.
With the prevalence of streaming it would be worth remembering that you are no longer competing with those in your local area - your now competing worldwide, and if i can't get the content i want, how i want it - i'll go elsewhere
"Commercial radio stations are increasingly directing their resources towards the removal of their intellectual property from third party aggregator sites and mobile apps. Typically, such sites provide ‘listen live’ links to station broadcasts or enable consumers to access stations’ podcasts. This diverts traffic – and ultimately advertising revenue - away from the stations’ own websites.” - Joan Warner yesterday, in the CRA's press release.
"Our submission does not propose restricted access to podcasts; podcasting has grown and thrived because of access via a multitude of third party podcast apps. The Australian radio industry is Australia’s leading investor in podcast creation and promotion, and has benefited from having its content being available everywhere." - Joan Warner today, above.