As if by Magic, 4BH will be reborn next week

Following the best strategic management consultancy traditions, 4BH882 Brisbane has been going through a navel gazing experience and is about to announce a big change.

“We’ve taken a real hard look at ourselves by a process of reflection and even meditation, through the prism of 80 years of entertainment in Brisbane from 1932 to 2012,” says Program Director Geoff Harrison.

From this Monday September 24, at 7:10am the station will “embrace new thinking with new possibilities, when Brisbane’s 2nd longest running commercial radio station gets a new name.”

Smart money is on it being rebadged Magic 882 after it’s Melbourne sister station.

Listeners to 882 are being urged to tune in next week to be “part of the fresh driving change.”