IHeartMedia will utilize Veritone’s synthetic voice technology to translate and produce podcasts for new markets

In a deal announced today, iHeartMedia’s top talent can now use Veritone’s verified synthetic voices to scale content across multiple languages and the first use case is to translate iHeart’s marquee podcasts for Spanish-speaking audiences.

President of Veritone, Ryan Steelberg, says, “We have worked with the iHeartMedia team for more than four years in various aspects of their business, and we are very excited to collaborate on expanding their podcast audience and unlocking new revenue streams for the broadcast industry leader.

“iHeartMedia has always been a pioneer of innovation, and now with the power of Veritone’s synthetic voice solution, iHeartMedia will not only be able to scale to new markets with localised language translations but retain the brand value of their top talent’s voice–which is fundamental in podcasting. We are also partnering to develop synthetic voices for advertising and engaging content while reducing time-to-market and production costs for radio, podcasting and the metaverse.”

In addition to a self-serve application for voice projects leveraging stock voices, Veritone’s synthetic voice solution offers custom synthetic voice cloning that takes a professional approach and works with clients to acquire the necessary training data to create hyper-realistic custom voice clones.

The solution can also secure the approvals necessary to create the cloned voice as well as approvals required to use the voice appropriately. Additionally, this new technology will offer increased revenue streams for the branded synthetic voice.

CEO at iHeartMedia Digital Audio Group, Conal Byrne, says, “With the hyper-growth of our podcast network over the past decade, we are always looking for what is new and next in the medium, too – and Veritone’s synthetic voice solution is a great example of that.

“Being able to easily offer our podcasts in other languages, in the talents’ unique style, will be an awesome and innovative way to grow market share in the global marketplace.”

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