ARN has released new podcast listener data for July with leading podcast technology provider Megaphone.
The data captured from over 800 thousand Australian devices, shows listening on the iHeartPodcast Network is up 31% since before the pandemic (Jan-mid-March v mid-March to July).
Listening across Business and Finance and Health categories also experienced strong growth in July, up 48% and 10% respectively.
ARN’s Head of Commercial Audio & Podcasts Corey Layton continued, “July has been another excellent month of growth for the iHeartPodcast Network as more Australians are listening to podcasts that provide practical advice around finance and health. We’ve seen a consistency to comedy consumption too, demonstrating that Australians are still seeking escapism during these times.”
iHeartPodcast Network Australia has partnered with top Aussie podcasts She’s on the Money, Somehow Related and The Imperfects with the new titles further boosting the podcast publisher across a range of popular genres including finance, comedy, and health & wellness.
Layton said, “I am excited to partner with these shows as part of our ongoing commitment to supporting great Australian podcasts. She’s on the Money, Somehow Related and The Imperfects provide compelling local content for our audiences, as we continue to diversify our offering, giving brands access to the best local and global shows.”
She’s on the Money features award-winning Millennial money expert Victoria Devine who shares easy to understand and fool proof tips for financial freedom, and she says, “I am passionate about empowering women to
make smart money decisions by giving them the tools and confidence they need to change their financial situation. I am excited to be joining the iHeartPodcast Network to share my knowledge and easy to follow tips with a growing audience.”
The Imperfects is all about exploring and celebrating perfectly imperfect lives. Hosts Hugh van Cuylenburg, founder of The Resilience Project, and comedian Ryan Shelton chat to a variety of interesting and successful people who share their own struggles and imperfections.
van Cuylenburg said, “We know that comparing our lives to others can be harmful to our mental health, but when we share our experience of struggles it’s really empowering. We are so grateful to have guests who are willing to be vulnerable and share their personal stories to help others understand that everyone, regardless of their success, has things they are battling with.”
Nearly Media’s Somehow Related with Dave O’Neil and Glenn Robbins gives insight into the minds of two of Australia’s great comedians and O’Neil says, “Every episode is a fun, sometimes odd, but always interesting journey between two random topics and if we can bring some light to people’s day that’s a bonus.”