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However it extends further. The lack of knowledge of broadcasting technology by management of broadcasters is doing the following;
Prevents innovation. For example we have had DAB+ digital radio for 11 years, why haven't we switched off the money guzzling AM and FM transmitters in those areas. Yes listeners would have to buy a new radio, but they have spent money on smart speakers, tablets and mobile phones to listen to the same or new competitor's programming.
Similarly in the country most commercial broadcasters have an AM and an FM transmitter. The adoption of DRM means that they could use a single transmitter to carry both programs in FM quality at a lower price and still cover the same coverage area which DAB+ cannot do.
Digital radio can transmit pictures which would be great for advertisers and emergencies.
Are unaware that digital broadcasting is much cheaper than distribution via the mobile phone/NBN networks both for the broadcaster and the listener. Why are the broadcasters paying extra to the telcos?
Radio transmitters are the most reliable method of alerting the community about emergencies, when the mobile phone base stations have a limited number of transmitters/receivers and each can only service one phone/tablet at a time. This makes narrowcasting impractical for large audiences.
Is this competitive information causing broadcasters to innovate. No, because it is not known and understood by managers.