Jonesy and Amanda as you have never seen them before

Tiny action figures with big personalities bearing a striking resemblance to the one and only Jonesy & Amanda are stirring things up at WSFM.


Developed by independent creative agency, Emotive, the new WSFM campaign is aimed at taking the authenticity, fun, sass and wit of Jonesy & Amanda in the Morning and distilling it into two cheeky life-like action figures. 


The Jonesy & Amanda action figures star in three 15-second TVCs and feature across the campaign which will be rolled out across TV, BVOD, transit, social and  digital. It has been running during the Olympics on Channel 7 Sydney.


Of her transformation into a doll, Amanda Keller says, “Ever since I was a little girl, I have dreamed of being a dolly. But not one of the ones that wees or cries like Teary Deary more like a Barbie – who can be an astronaut one day and a flight attendant the next.” 


Brendan ‘Jonesy’ Jones says, “At last, I’m a collectable action figure! …. I don’t know if I’ve got kung fu grip though!”


ARN’s Chief Connections Officer Lauren Joyce says, “This is Jonesy & Amanda like you’ve never seen them before. This new campaign really represents where WSFM is now, it’s all about fun, vitality and living your best life – which Jonesy & Amanda do every morning on their breakfast show. They were an integral part of developing this new campaign and you can see their familiar humour, wit and smarts all over it.” 


The WSFM campaign is Emotive’s first for WSFM since being appointed last year as the creative agency for ARN, the commercial radio network that includes KIIS, Pure Gold, The Edge and iHeartRadio brands.


Emotive Creative Director, Rupert Taylor, says, “We got really lucky with Jonesy and Amanda – they’re really bold and were super into the idea. The people at Yippee Ki-yay did an amazing job on the action figures and Division smashed the production in a tough environment.”



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