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The above data including graphs uses the word digital.
Content and advertising can be broadcast through the air or via the internet. According to the Macquarie dictionary the internet connects computers. These days the microprocessor which is in computers also exists in tablets and smart phones and smart TVs. Note that the connection can be via fixed cabling ie the NBN or wirelessly through telcos and their mobile phone base stations.
All Australian TV has been transmitted through the air digitally since 2013. In over the air radio Digital Audio Broadcasting (DAB+) is also digital but AM and FM are not. Broadcasters and netcasters can also distribute via the internet and it is called live streaming for live. Stored programs are called video on demand (VOD) or podcast which should be Audio on demand! This is where the subscriber requests a particular program to be sent to them. Just like going into a library and taking a book out.
Subscriber pay TV is digital encrypted broadcasting so that only paying subscribers can decode the signals. It is broadcast on satellite and live streamed in some capital cities.
Newspapers & magazines are digital during production and then are either printed or made available on the internet.
All cinema is now produced and distributed to cinemas digitally. Film now only exists in archives. The movie production houses can choose to distribute via cinemas, video on demand companies who use the internet.
Outdoor advertising can be electronic and updated via the internet or encrypted digital radio. Alternatively fixed displays which need to be physically changed on demand.
In summary the categories should be;
TV & Radio: live/live streamed
Digital, AM, FM
Stored programs: VOD and AOD for video and audio on demand
free, subscription
Newspapers/Magazines: Printed or internet
Movies: Cinema, VOD
Outdoor: Electronic, non electronic.
There are various technologies competing for the distribution of programs and advertising and it would be good to find out which are the most effective.