The long-running Kevin & Bean Morning Show, which airs on CBS Radio’s KROQ Los Angeles, will be inducted into the NAB Broadcasting Hall of Fame. 

The induction will occur during the NAB Show Radio Luncheon, held Tuesday, April 14 in Las Vegas.

The Kevin & Bean Morning Show, hosted by Kevin Ryder and Gene “Bean” Baxter, is the longest-running a.m. drive show on the air in Southern California. The show, which debuted on January 2, 1990, features music and news mixed with comedy, celebrity interviews, listener call-ins and live music performances. Consistent with “The World Famous KROQ” modern rock format, Kevin and Bean’s “Breakfast With…” series features bands like No Doubt, Foo Fighters, Weezer, Nine Inch Nails and U2.

“The talented team of the Kevin & Bean Show is a true radio success story,” said NAB Executive Vice President of Radio John David. 

“The morning show has made a huge impact on Los Angeles with its mix of music, entertainment and humour that has resonated with Southern California listeners for decades.”

In the winter of 1987, Ryder and Baxter met at the legendary Top 40 KZZP Phoenix, Arizona. Ryder had been working as one of the station’s nighttime DJs, and Baxter was the music director. After establishing a fast friendship, they teamed on air for a show called “Saturday Night Party Patrol,” but their interest was in doing a morning show together. 

The duo later created a morning show demo, which they shopped around to radio stations. Andy Schuon, the then KROQ Los Angeles program director, took notice of the demo and soon after offered Ryder and Baxter the morning drive slot. Their show began January 2, 1990, and continues to this day.