Hot on the heels of the recent partnership announcement between Sydney’s KIIS 1065 and the Sydney Gay and Lesbian Mardi Gras next month, ARN’s KIIS 101.1 is also an official media partner of Melbourne’s premier queer arts and cultural celebration, Midsumma Festival.
The partnership saw KIIS 101.1’s ‘KIIS for Equality’ and ‘KIIS with Pride’ integrated activations come to life across the festival, including a ‘Rainbow KIISing station’, culminating in the participation of yesterday’s annual Pride March.
KIIS drive presenter Dave ‘Hughesy’ Hughes joined a contingent of KIIS staff and talent through the streets of St Kilda on the annual walk, while drag duo ‘Lady Business’,featuring one of Australia’s best known and award winning Drag Queens, Art Simone, joined them to entertain the crowd.
ARN’s Chief Marketing Officer Anthony Xydis said KIIS 101.1 reflects Melbourne in all its diversity and is proud to embrace the city’s dynamic celebration of equality and inclusiveness.
“We are excited to be partnering with the Midsumma Festival this year – Melbourne’s biggest celebration of diversity, inclusivity, and equality – something we at KIIS 101.1 are passionate about. KIIS 101.1 has always celebrated the best of Melbourne – its culture, great music and lifestyle – and this partnership is a perfect reflection of that.”
Now in its 30th year, Melbourne’s Midsumma Festival features a program of more than 130 events including visual arts, performance, film, parties, sports, and talks. It is on now until Sunday, February 5.