NOVA Entertainment has appointed Kim Kerton to a newly created role as Head of Podcast Partnerships.

The position will sit within NOVA’s branded entertainment division, CREATE, looking after podcast-led content partnerships and show integration. This is a return to the network for Kim, previously Sydney Head of CREATE. She has worked over the last five years in consulting roles from Tasmania to Queensland, as a food and clay creator and, to document and better understand her own journey and others, podcast maker, producer and host of Unemployed and Afraid.

Kate Murphy, NOVA’s Director of Commercial Strategy, said that Kim was uniquely qualified for the job:

“When it comes to brand integration, radio sets the standard for depth of creativity and connection, within audio and beyond. NOVA has long been a market leader on that front and Kim’s appointment speaks to our intention to offer customers that same gold standard of access, influence and impact across our podcast content.”

Kim said:

“It feels like the best of both worlds for me – being back at NOVA and getting to do what I love. As a podcaster, I understand the balancing act between creating conversations that connect with an audience and then building a meaningful role for brands within that.

I know there’s greater potential in podcast advertising. And I know I’m in the right business to unlock that.”

This year already has seen several new titles join the Nova Podcast network, including Schwartz Media’s 7am, and JOHNS MEDIA’s Backstage with Cooper & Matty Johns and The Johns Family Podcast.