SCA Research has conducted a Queensland State Election survey of over 1,300 Triple M and B105 listeners.
It provides an alternative angle to the big polling agencies while uncovering its listener’s political preferences.
For Triple M, 70% of their listeners had decided who they were voting for with The Labor Party gaining 41% of the vote ahead of The Liberal Party on 27%.
The three most important issues to Triple M voters were Cost of Living (40%), the Economy (16%) and Jobs (11%).
When asked whether the voting preference of one’s partner influenced their vote, 47% of Triple M listeners said it only played a minor role.
For B105, 61% of their listeners had decided who they were voting for with the Labor Party gaining 47% of votes while The Liberal Party held 21%.
The three most important issues to B105 voters were Cost of Living (45%), Jobs (13%) and Healthcare (12%).
When asked whether the voting preference of one’s partner influenced their vote, 42% of Triple M listeners said it only played a minor role.
The survey reflects the different demographics of the two stations. B105 has a large percentage of younger listeners with a slight female skew and a primary target audience between 18-39 years of age. Triple M targets an older male audience between 25-39.
Explaining their methodology, SCA Research stated: “The results are an un-weighted sample, but are reflective of the Southern Cross Austereo audience. SCA brands reach approximately 40% of the 10+ population and approximately 46% of the 25-54 population in the five metropolitan markets in Australia, suggesting it would be reasonable to consider these results to be a fair if not fully balanced representation of the opinions in these marketplaces.
Furthermore, as it is an online survey, the respondents would also be skewed towards being ‘early adopters’ for technology, ‘trend setters’ in general and likely to be a good early indication of brand leaders, trend setters and early adopters in general.”
