Lawo North America and Dale Pro Audio will announce a partnership agreement at NAB2007 to
provide additional sales and service facilities for the Lawo digital range of audio products in the
United States. The agreement between the two companies comes at a time when Lawo is
experiencing increasing success with its large format broadcast console, the mc266, and a growing
interest in its flagship product, the mc290 production console.
Lawo North America President Herbert Lemcke says the longer term plan is to develop not only the distribution of the Lawo range of product in key areas of the United States, but also to establish a service support network for its increasing customer base:
“We recognize the importance for our broadcast customers to be able to have additional points of contact when they need support. Dale Pro Audio from its base in New York offers
Lawo an added dimension to our longer term strategy in both sales and service, supporting our own sales and service team in Toronto, Canada.”
Dale Pro Audio believes that the Lawo digital consoles and its 96KHz digital audio router, the Lawo
Nova73 HD, represent the pinnacle of performance and technology for the demanding broadcast,
remote truck, House of Worship, and production user.
Sales
Manager at Dale Pro Audio Mike Bogen says: “We are extremely pleased to have Lawo join our family of solutions. We look forward to presenting the Lawo products to our clients for the
first time at the NAB2007 show and in Dale Pro Audio’s New York City demonstration facilities.”
Bogen believes that, in just a very short period of time, Lawo has made a significant impact on
the broadcast audio community in North America. Both Dale Pro Audio and Lawo now look forward
to developing this further.
Lawo is a well established manufacturer of broadcast audio product. For over 35 years at its
headquarters in Rastatt, Germany, the Lawo brand has seen success throughout Europe, and
increasingly around the world, building a reputation for performance and reliability. The introduction
of Lawo digital audio technology into North America comes at a time when the broadcast audio
industry in the US and Canada is looking to move to the next generation of digital audio product –
product that is able to provide extremely high levels of performance, flexibility, and reliability, not only at a sample rate of 48KHz, but also at 96KHz.
More information about Dale Pro Audio and Lawo North America can be obtained by going to their
websites at www.daleproaudio.com and www.lawo.ca.