Lawsie back on top in Newcastle

The second Newcastle Survey has just been released, with big share movements at 2HD and KOFM. 2HD increased its audience by 3 share points, while KO FM dropped by 2.6. NXFM continues to lead the market, with a small rise of 0.1 share points.

First placed NX FM now sits on 19%, after scoring good increases in its under 25 demographics. The station won all shifts except mornings and evenings. NXFM’s breakfast team, Steve and Kim, lead the market in that timeslot.

Austereo’s sister station KO FM remains in second place despite its drop to 15.0%. KOFM lost audience across all demographics and all shifts, with weekends down most.


Supernetwork station 2HD was the biggest winner this survey, jumping from fifth into third place on 12.4%. The station gained in all demographics, particularly the long time spent listening demographic of 65+. John Laws won mornings for 2HD and Graeme Gilbert won the evening timeslot.


Triple J was pushed into fourth place, despite a rise of 0.2 share points to 10.9%. The station lost some 25-39 listeners but picked up some older listeners to make up for the drop. Breakfast and the daytime shifts gained listeners, but drive, evenings and weekends lost audience.

ABC1233 is in fifth place, with a dip of 0.4 share points to 10.2%. The ABC station lost some of its older audience segments, but increased in the 40-54 demographic. Breakfast and afternoons suffered the biggest falls.

New FM was steady on 8.8%, in sixth place, dropping off some 10-17 listeners, but picking up more 18-24s. Breakfast and Drive gained while other shifts on the station dipped.

Radio National gained slightly, Classic FM dipped a little and NewsRadio was steady.

The survey was conducted in waves between February and July.





Spin Cycle