LiSTNR reaches one million signed up users

LiSTNR has reached one million signed-up known users after launching 18 months ago. 

User sign-ups have grown 230% year-on-year as the content has expanded on the free app.

LiSTNR says local content with trusted Australian voices is a key differentiator from other global and domestic peers. 

Since its launch, LiSTNR has exceeded every milestone and has scaled quickly to become a true audio destination for both listeners and advertisers. We have quickly reached our first one million, signed-in known users. This has in turn attracted the attention of a growing cohort of advertisers seeking addressable audiences at scale,” SCA CEO, Grant Blackley, said.

LiSTNR is the personification of a five-year digital transformation journey at SCA to move from a largely linear broadcast model to a digital-first business. We have now become the biggest audio content creation company in Australia – with our premium local content complemented by acclaimed international partnership content to appeal to a broad and growing audience across all demographics.

Looking ahead, we see an accelerating path to a broader and more robust audience, stronger advertiser engagement and revenue, underpinned by a world-class personalised audio ecosystem.”

LiSTNR hosts more than 500 curated and co-created podcasts comprising LiSTNR’s own 124 original Australian podcasts together with globally renowned international podcast creators Stitcher and Wondery, the BBCNPR and locally with Schwartz MediaThe Royal Institution of Australia, the AFLNRL and Network Ten

Original podcasts include Australia’s top podcast, Hamish & AndyThe Howie Games and news podcast 7am.

LiSTNR also houses SCA’s 99 Hit and Triple M network radio stations, live broadcasts of the AFL, NRL and Cricket along with 25 uniquely designed, exclusive music stations.

Access to LiSTNR is gained across devices including iOS and Android, CarPlay and Android Auto, Web, Google Assistant and Alexa, Apple TV and Android TV.