LiSTNR scores an ACE

From today, July 1 2024, ACE Radio‘s 21 stations will be available to stream on the LiSTNR app, in a new partnership between the pair.

SCA already has a sales representation agreement with ACE Radio and its stations in Sydney and regional NSW, Melbourne and the rest of Victoria and Brisbane. This new agreement now includes digital audience monetisation opportunities. Stations included are 4BH in Brisbane, Magic 1278 and 3MP in Melbourne and Sydney’s 2UE and then regional stations TRFM and Gold (Sale/Traralgon), Coast FM and 3YBFM (Warrnambool), Mixx and 3CS (Colac), Mixx and 3HA (Hamilton), Mixx and 3WM (Horsham), Mixx and 3SH (Swan Hill) and Edge and 3NE (Wangaratta), 2AY (Albury) and Edge and 2QN (Deniliquin/Echuca).

ACE will migrate its current digital audience to the LiSTNR platform increasing the audience base and growing LiSTNR’s AdTech Hub capabilities and advertiser solutions.

SCA CEO, John Kelly, said:

“We are thrilled to extend our already successful partnership with ACE Radio to now include the availability of the company’s 21 successful radio stations on LiSTNR, as well as extend our current sales representation agreement from AM/FM radio to now include all digital radio sales via the LiSTNR app and website. ACE’s online radio audience is significant with 2 million-plus digital listening hours per month across its network, supplementing LiSTNR’s almost 2 million signed-up user base, and confirms
LiSTNR as a clear market leader in digital audio.

We look forward to delivering a fantastic, personalised listening experience to ACE’s digital audio audience on the LiSTNR app and ensuring our advertising partners can now benefit even further from a larger audience base and known listener insights.”

ACE Radio Chairman and owner, Rowly Paterson, said:

“Partnering with LiSTNR is a significant step for ACE Radio as it allows us to enhance our digital presence and provide our listeners with a more personalised and engaging experience. By joining forces with LiSTNR, we are not only expanding our reach but also offering our advertisers unparalleled access to a larger and more diverse audience. This partnership aligns with our commitment to innovation and delivering value to both our listeners and advertisers.”

All ACE marketing material now encourages consumers to ‘also listen’ via the LiSTNR app. This partnership expands SCA’s reach to 135 stations and a potential reach for advertisers of a national audience near 10 million*.

Source: * Audology (All Surveyed Regional Markets) P10+, Cume Reach, Latest Survey dated 26th June 2024. GfK Metro Survey #3 2024 (Sydney, Melbourne, Brisbane, Adelaide & Perth) and Provincial Survey#1 2024 (Newcastle, Gold Coast & Canberra), P10+, Cume Reach. Total SCA/ACE unduplicated cume reach.

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