Live and local wins in Wollongong: Xtra Insights

Despite the penetration by Sydney stations, local radio is the winner overall in the latest Xtra Insights Survey for Wollongong and the Illawarra with the local stations showing that live and local not only works, but wins.
i98 FM is still clearly the number one station (down 2.6 to 26.5), while Wave FM  gained 2.1 to 18.3 overall, with ABC Illawarra still third on 14.0 and triple j improving 2.2 to 11.4.

In Breakfast, Jade, Straney & Trav (Wave) picked up 2.0 for 17.5 to consolidate second position behind Marty, Christie & Crammy (i98) who dropped 3.5 down to 26.4, but are still a long way in front of the rest of the pack.
Ben & Liam (triple j) also picked up another 2.2 to 11.7, closing the gap on Melinda James (ABC) who eased 0.6 to 14.6.


The cumes for i98 give them a very solid audience of 103,700, while Wave picked up 7,500 since November last year to give them 74,500 overall.





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