Logan Corporation has established a new media sales arm called Logan Direct, a “dynamic new division within Logan Corporation, to service the area of radio, television, film, satellite, cable and internet for many of the existing and new clientele of Logan Corporation” and to specialise in the sales and marketing of advertisements, sponsorships and product placement for radio, television, film and the internet across Australia.

With the “proposed additional advertising spend and strong positive outlook that advertisers are looking at in 2003 and beyond,” Logan foresees Logan Direct will “add significant value, increase the profitability and exposure of its clientele.”

General Manager for Asia at Logan Corporation Charles Tan, said he is looking forward to launching Logan Direct in Asia in the first quarter of 2003. Tan confirms that “advertising interest in Asia is on the increase for radio, television, film, satellite, cable and the internet.”