A management restructure will take palce at Nova Entertainment, designed to increase its focus on the competitive Melbourne media market in 2015.

Lou Higgins, NOVA Entertainment Chief Operating Officer, will relocate to Melbourne and in addition to her current national role, will take on the management of the company’s two Melbourne radio stations Nova 100 and smoothfm 91.5.

This change increases the senior leadership focus on the Melbourne market, with a high level of dynamic change in the radio sector.

As a result of this restructure, Melbourne General Manager Helen Davies will be leaving NOVA Entertainment at the end of the year.

NOVA Entertainment CEO, Cathy O’Connor said, “The Melbourne radio market is the most competitive in Australia and these changes will ensure that we build on our current momentum and continue to deliver Melbourne the best content and client solutions in the market. We would like to thank Helen for the significant contribution she has made to the company as General Manager over the past three years.”

Lou will relocate to Melbourne with her family in January 2015.