Lynley Marshall has been appointed to head ABC’s International division, replacing Murray Green. She will take up the role of CEO, ABC International from 2 July. Marshall is currently the Director of ABC Commercial and in her new role she will continue to report to Managing Director Mark Scott and serve on the ABC Executive.
Her appointment follows an extensive international search which “attracted a very strong field of candidates from around the world and within the ABC.”
Mark Scott says: “International broadcasting is a central part of the ABC Charter and with Lynley in this role, we will be well placed to take advantage of new media platforms to strengthen our international position in radio, television, online and mobile.”
The ABC’s convergence strategy will see Radio Australia, Australia Network and News 24 working more closely. Marshall will seek to identify other opportunities to take existing ABC content into international markets.
Mark Scott says Marshall is one of the ABC’s most experienced leaders:
“She has worked tirelessly at ABC Commercial to transform its operations during a time of structural change in the industry and a challenging period in the retail sector. ABC Shops have been revitalised with a new retail concept more focused on showcasing exclusive ABC product and the best of our unique content. New partnerships have cemented our standing as a leading brand in publishing and new revenue streams have been secured through the development of the ABC’s e-commerce platform abcshop.com.au along with digital content initiatives such as Reading Eggs.”
Lynley Marshall came to the ABC from a career in Radio, Television and New Media in New Zealand. Prior to her role in ABC Commercial she led the ABC’s then New Media and Digital Services team in creating many innovative projects including the ABC’s first Broadband and Mobile services and the establishment of the ABC’s first digital television channels.
Robert Patterson, the Head of ABC Music will be the Acting Director of ABC Commercial and work closely with Lynley through a transition period from July to September. In the next few weeks the ABC will seek candidates to fill the commercial director position permanently.