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Is this a paid advertisement or just a lazy rehash of a media release? It reads as if MSR is already a super-successful station making some tweaks, when it's a disaster (hence the changes). A more instructive and honest story might have begun "Struggling Macquarie Sports Radio has overhauled its line-up in a bid to lift itself out of the ratings doldrums. Despite Australians love of sport, the network has barely made an impact on the ratings since replacing the failed 'Talking LIfestyle' format ..." I wish them well, but you're not doing MSR, or your readers, any favours by sugar-coating the situation.