Magnite have partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of shoppers nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase.
The collaboration allows advertisers to access the Nova Retail Network’s premium Digital Audio inventory programmatically through Magnite, streamlining campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.
Nicole Bence, Chief Commercial Officer at NOVA Entertainment, said:
“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market. The Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners.”
Yael Milbank, Managing Director, Australia and New Zealand at Magnite (pictured), added:
“Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands. We’re thrilled to be working with NOVA Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most – right at the point of purchase.”
The partnership reflects the growing demand for automated buying and programmatic activation across audio channels. 72% of Australian audio buyers purchased audio programmatically in 2025, according to IAB Australia’s latest Digital Audio State of the Nation Report.
Additionally Magnite have expnded their AI capabilities to enhance human decision-making for both media owners and buyers, with the new features help teams act on real-time signals and operate more efficiently.
Sean Buckley, President, Revenue & Market Strategy at Magnite, said:
“AI is creating an opportunity to bring greater intelligence and efficiency to every part of the advertising workflow. By advancing mediation within SpringServe, we’re helping publishers gain clearer visibility into performance, automate optimisation, and make more confident decisions about their business. At the same time, our work with AI agents is streamlining how campaigns are executed and optimised. Together, these innovations reflect our broader vision to build a more connected, intelligent platform that improves outcomes for both buyers and sellers.”
Additional details on Magnite’s new AI capabilities can be found here.