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The news bulletin's theme is also a way of identifying with a particular station or particular network.
To illustrate the ABC uses a short version and a long version of "Majestic Fanfare" for short and long bulletins respectively. "Majestic Fanfare" is identified with the ABC. Also there are the themes for "AM" and "PM". Promos for these programs use snippets of the theme to promote forthcoming episodes.
Similarly, Nine Radio uses the Nine TV News Theme for its news bulletins.
Sound effects in association with the news theme. Long before 2UE amalgamated with 2GB, 2UE started its bulletins with an announcement, "2UE News", a timpani drum roll, the Morse code of "CQ CQ CQ". A few decades ago music followed the intro, drum roll and Morse code and a "beep" was inserted between each story.
Example: https://www.youtube.com/watch?v=id3HXyQUozg
In addition, 2UE had a jingle for the half-past-the-hour and on-the-hour news bulletins before the "2UE News" announcement, timpani drum roll, and Morse code of "CQ CQ CQ".
Example 1: https://www.youtube.com/watch?v=9RhNUvuqHE0
Example 2: https://www.youtube.com/watch?v=nutFTpw9JQ4
Various stations had news themes with a razza-mattaz. The following example has the heading "...themes to sing along with..."
https://www.youtube.com/watch?v=_o10kLpnht0
Thank you,
Anthony of exciting and famous for Miss World 1972, Belinda Green of Belfield