This best selling guide to working in radio, edited by radioinfo’s own Steve Ahern is now in its third edition – extensively updated to embrace the digital age.
Making Radio is for anyone who wants to learn how to make good radio in the era of Radio 2.0. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, music, talkback, comedy and WC features, as well as legal and regulatory constraints.
With contributions from industry experts, the third edition reflects the impact of digital radio, including multi-platform delivery, listener databases, social media and online marketing. It also examines how radio stations have reinvented their business models to accommodate the rapid changes in communications and listener expectations.
Praise for Making Radio
“The distilled wisdom and passion of top practitioners makes this an invaluable guide to making radio in Australia.” Siobhan McHugh, award-winning radio feature producer and lecturer, University of Wollongong
“A very useful hands-on guide to radio production in Australia” Gail Phillips, Associate Professor of Journalism, Murdoch University
“Making Radio has been a core text for all our radio courses since it was written. It covers everything form the basics you need to know when you begin your radio career, to high level skills required for career advancement.” Kim Becherand, AFTRS Radio Division
Steve has told radioinfo: “I have been working on this new edition for the past year. There is a whole new section on digital radio whcih I think is the first attempt in book form to publish an analysis of how and why digital radio has progressed successfully in this market. I have also added some case studies on successful format changes, updated the radio history chapter, and rewritten the studio chapters to reflect the latest technology… And how cool is it to have the Pure radio on the cover! Thanks to all those in the Australian radio industry who supported me to get this latest edition together.”
Available from any good bookshop abnd online from Allen and Unwin. The price is AUD 49.95 and NZD 59.99.
ABOUT THE EDITOR: Steve Ahern OAM has been in radio for over thirty years, working in all sectors of the Australian radio industry. He was Director of Radio at the Australian Film Television and Radio School and now runs his own international radio and new media training company and is also co-editor of radioinfo.com.au