The podcast collaboration between Westpac and Mamamia is continuing with the launch of new series ‘The Split’.
Following the success of the award-winning pregnancy podcast ‘Hello, Bump’, The Split will support, inform and guide women through what can be one of the most isolating times of their lives, separation and divorce.
Hosted by comedian and writer Mandy Nolan, herself a twice-divorced mother of five, The Split will be the friend in the ear of every woman trying to survive separation.
Mamamia’s Head of Content, Holly Wainwright, says, “The Split is a perfect Mamamia/Westpac joint venture because exactly in the spirit of Hello, Bump, it’s guiding women through one of the most momentous milestones in their lives with honesty, empathy, practical advice and more than a few wry laughs. We’ve sourced so much of The Split’s content from our audience, and it’s already hitting such a nerve with them, we’re convinced it’s going to help an enormous number of listeners.”
Westpac Group Head of Brand, Advertising & Media, Jenny Melhuish, says, “The Split is a free podcast that people can listen to at a time and place that suits them. With three in five of those considering separating from a partner not knowing where to start, The Split complements the help we are offering via our range of free, easy to use checklists and resources to help couples navigate a separation housed on our online Separation hub.”
The Split will drop each Tuesday for eight weeks, from April 2nd, and will be promoted across Mamamia’s owned assets including the 20+ show (60m+ downloads) podcast network, editorial, Instagram, Facebook and LinkedIn.
The show’s producer is Elissa Ratliff, who is also the producer of Mamamia’s flagship shows No Filter and Mamamia Out Loud. The project also includes Nama Winston, Mamamia’s commercial and parenting content producer, and the team is led by Rachel Corbett.
